The Post-Social Media Era
The post-social concept was created by the crew at Co—Matter, a brand and community consultancy from Berlin.
Major Shifts Paving the Way into the Post-Social Media Era
- Growth —> Agency
- Open —> Private
- Individual —> Collective
- Ad-based —> Community-owned
- Neutral —> Responsible
The concept touches on a number of different shifts we’ve talked about in this publication too, namely:
- curated by algorithms —> curated by trusted connections
- open communities —> exclusive private communities
- growth as key metric —> trust as key metric
The Post-Social Media Stack
And this shift is in motion already. There is a whole host of incredibly advanced and well-funded software companies that are all playing into the major shifts explained above.
Direct-to-creator platforms: Patreon, Substack, Supercast
Virtual third spaces: Fortnite, Roblox, Animal Crossing
Real-time collaboration tools: Notion, Miro, Figma
Closed community platforms: Circle, Commsor, Spectrum
Privacy focused messaging: Signal, Hey, Wire
Here the most important concepts explained in a simple table:
If you are operating in this space at all, this report is a must read. They explain many of the big shifts that are currently happening in the social internet space and how you can adapt.
