Stop "forcing" your potential customers to buy from you
Many B2B marketers seem to think that marketing works through persuasion, ‘pushing’ buyers down a funnel by explaining the product benefits. But especially in B2B and for more expensive purchases in general, this is simply not the case.
Who "Owns" Growth? Product, Marketing or Growth Teams?
For all the progress we have made breaking the departmental silos within our organizations, there is still a tug-of-war going raging, on who owns growth. But it's the wrong question to ask...
The Messy Middle - How People Make Buying Decisions
People in your industry make purchasing decisions every single day. And what they do is, they fire up Google or ask their trusted friends for their opinion on how they should proceed.
Which Acquisition Channels Actually Work (according to 483 founders)
One crazy guy from ZeroToUsers spent hundreds of hours listening to 483 podcast interviews to find out which acquisition channels have worked consistently for founders and marketers to get traction for their projects early on.
Kindle vs. Fire Strategies
There are two types of growth strategies: Non-scalable strategies to get scale (kindle strategies) and scalable strategies (fire strategies).
Personalization according to Netflix
If you are a marketer, you have probably either worked with existing personas and "ideal customer profiles", or created them yourself. These personas are often based on psychographics like lifestyle choices, spending habits, values etc.
Growth Marketing - Profitability vs. Growth
Most of us automatically assume that monetization or profitability is at odds with growth. A lot of today's startups and scale-ups are focusing on rapid user growth and try to worry about designing a profitable business model later on top of their user base.
Product-led Growth
If you look at some of the fastest-growing software companies today, you need to wonder: What are they doing differently than all the other ones that seem to have a hard time getting off the ground?
