How to Plan Your 2021 Marketing Strategy
One thing that tends to happen is that we make strategy planning exercises much bigger and more complicated than they need to be.
Work on What Matters
We all have a finite amount of time to live.
And we are all trying to balance our career with our the other life-affirming activities like supporting our families, exercising, hobbies, you name it.
The Framework For Effective Marketing Teams
How to create a winning culture in a marketing team. It's not the tactics and channels...
If and When to Hire Agencies and Consultants (according to Rand Fishkin)
A lot of companies (and maybe you as well?) are struggling with the decision if and when it’s preferable to get an agency on board, as opposed to hiring someone full-time or doing the work yourself.
The Irrelevancy of Being Right
Most of us innately care about being right. Being right was something that we were taught was the ultimate pinnacle of knowledge. It's like an intellectual triumph over an adversary. We know better, we know more, and you, you just don't understand.
A Seat at the Table: Marketing needs to get closer to Revenue
This is a little rant. Because in recent conversations I had with clients and with podcast guests, the following issue came up, over and over and yet is completely ignored by most: To get a seat at the table, marketing needs to own revenue first.
Stealing from Comfort
It takes many hours to make what you want to make. The hours don’t suddenly appear. You have to steal them from comfort.
The Post-Social Media Era
The post-social concept was created by the crew at Co—Matter, a brand and community consultancy from Berlin.
You Create Your Own Luck
You can't plan for luck. But you can plan to intelligently design your environment and give your damn best every day. It's all you can do. The rest is up to luck, fate, the universe, whatever you believe in.
6 Legit Reasons To Start A Business Podcast
You know I am a huge advocate of (video-) podcasting for businesses. It's just such a fantastic way to get your brand out there and get people to talk about your company.
