Three Marketing KPIs Worth Tracking
One of the first things we do with every new customer we onboard is getting crystal clear on the actual goal of a new project and how we are going to measure our efforts towards reaching that goal.
My 5 biggest personal learnings
In this publication I reflect on life's challenges, opportunities and the way I deal with or think about them. So I thought, it'd be fitting to summarize my main learnings or personal epiphanies as I go.
The Tensions Between Old and New
Every generation chases the horizon and forgets that they stand on the very ground that has been nurtured and paved by the people who came before them.
Field Guide on Product Marketing
Most companies still don't think about product marketing as its own function at all and I think it's one of the major reasons for failed product- and feature launches. So let's have a look at what a product marketer's role entails and how it's different to product management.
On Having High Standards
A lot of what we read and hear today is that we should not put too much pressure on ourselves and that perfectionism is bad for us and that we should not compare ourselves to people who have done great things, because that'll just discourage us from ever getting started
The Difference Between Writing and Content Marketing
The difference between “writing” and “content marketing” is revenue.
On Finishing Things: Why the last 20% are the hardest
For me finishing important projects is hard. Most of us really only have 2-3 big projects per year that move the needle and actually make a difference. And those are the ones for me that are the hardest to finish.
Which Acquisition Channels Actually Work (according to 483 founders)
One crazy guy from ZeroToUsers spent hundreds of hours listening to 483 podcast interviews to find out which acquisition channels have worked consistently for founders and marketers to get traction for their projects early on.
The Benefits of Constraints
Constraints are frustrating. Why should we constrain ourselves?
Ask Who Not How
The only way to escape the time-for-money trap that many agencies and freelancers face, is to look for levers that maximize the impact of every hour that we put into the business.
