Personalization according to Netflix
If you are a marketer, you have probably either worked with existing personas and "ideal customer profiles", or created them yourself. These personas are often based on psychographics like lifestyle choices, spending habits, values etc.
From Social Media to Digital Campfires
No doubt about it, social media as we know it is still soaring. "We now spend more time than ever on our phones and endless scrolling through our social feeds being a chief reason why".
Growth Marketing - Profitability vs. Growth
Most of us automatically assume that monetization or profitability is at odds with growth. A lot of today's startups and scale-ups are focusing on rapid user growth and try to worry about designing a profitable business model later on top of their user base.
What to do when overwhelmed
Since we started working on our new company, a lot of additional
responsibilities have come my way. However, I also
Start with the Market: Selling Ice Cream on a busy beach
It seems so obvious, but selling into an existing market with a natural momentum is one of the best things you can do for your company's growth trajectory.
Product-led Growth
If you look at some of the fastest-growing software companies today, you need to wonder: What are they doing differently than all the other ones that seem to have a hard time getting off the ground?
Three important aspects when looking for a co-founder
I started paying attention to the question of what's actually important to me when building a company with someone else...
