Reality Has a Surprising Amount of Detail
At the population level, saying "reality has a surprising amount of detail" implies that no one understands how anything works but everyone thinks they understand how everything works.
The 4Cs of the Modern Brand
Branding is a competitive advantage and it's at least worth exploring how you can strengthen yours. I always look at the brand of a company like a person. Is this somebody I would like to meet or hang out with?
Anticipation vs. Expectation
Don't you get so excited sometimes about a new opportunity that is popping up out of nowhere, or an idea that sparks in your head and longs to be manifested?
The difference between ambition and happiness
We just started a company. To me, ambition and "never being satisfied with where you are" is the natural inclination of those who leave their jobs and venture out on their own, is it not?
Marketing Strategies during Crises
Swiss venture capitalist Verve Capital has approached me to give a presentation to the founders of their investment portfolio startups, on how to adapt your marketing strategy in these challenging times.
How Slack ruined work
If you have a suspicious feeling that Slack is slowly taking over your time at work, you are not alone.
Agile Sprints for Marketing Teams
Over the years, disciplines like product management and software development have adopted solid frameworks of how to work effectively and in a structured way. Marketing teams are more like: "Lets throw some stuff at the wall and see what sticks".
Inversion: The crucial thinking skill
> "We are more often frightened than hurt. And we suffer more from imagination
than from reality." -
Lag Measures vs. Lead Measures
Lag Measures are stressful
I realized that I often get most stressed about goals that are measured by
something I
100 True Fans
By embracing online networks, creators can bypass traditional gatekeepers and middlemen, get paid directly by a smaller base of fans, and live comfortably off the spoils.
