Positioning is the Foundation of all Marketing Activities
Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about. If we fail at positioning, we fail at marketing and sales.
Entrepreneurship is a personal growth engine
Met with constant uncertainty and ever larger challenges to overcome, I was fascinated by the pace founders grew both personally and professionally in front of my very eyes.
The 3 Phases of building an online community
People crave more private conversations and tighter communal spaces to share and discuss what's on their minds. So the danger is to grow a community too quickly, because size no longer equals quality.
Polymaths - Who they are and how you can become one
There have always been those seemingly impossibly talented people who accomplish a staggering amount of feats during their lifetimes in several unrelated fields at once. Leonardo Da Vinci, Benjamin Franklin, Marie Curie and more recently Elon Musk are just some of them.
Wake up! It's time to build.
In the west, we've become complacent. We are merely making little bets and stopped taking big risks. Let's get back to building big projects.
You are what you do, not what you say you'll do.
People and businesses will often announce to everyone who will listen, that X, Y, and Z is important to them and then the following week we watch them diametrically acting in the opposite direction.
You won't always get what you want, but you might just get what you need.
This week was a turbulent one for me. Due to unforeseen circumstances, a planned
website launch on Tuesday had to
All you need are a few small wins every day
The process of writing a best-seller book, creating a successful business, crafting an award-winning work of art, product or anything else really, is a lot less glamorous than the end result might suggest...
Marketing should make sales easier
Most companies that sell to businesses, get started like this: After the founders built or specced out an MVP, they hire a team to build the product. Then they hire a team to sell that product. The rest of the team is there to support those two functions.
When to focus on quantity over quality
This month I was on a content-creation frenzy for a couple of weeks. I wrote this weekly newsletter, I recorded six podcast episodes within three weeks, I posted daily on LinkedIn and wrote the first draft for an eBook. And boy it was fun and created a lot of energy and momentum.
