The End of Efficiency
Efficiency has been the ultimate business goal. Production, distribution, synthesizing workflows, and managing resources and employee output have all been held to the same standard of maximizing labor efficiency and minimizing slack.
Cultivating a Beginners Mind
When we think we already know everything, we close our minds to different perspectives and morph into the metaphorical ivory-tower expert, preaching our (one-sided) wisdom from the rooftops to everyone who will listen.
Simple Formulas for Calculating Marketing Budgets
Having grappled with calculating marketing budgets myself for years, I found the following two simple approaches shared by the CMOs of two large startups very helpful.
The Difference Between Pros and Amateurs
If we don’t miss workouts, we get into the best shapes of our lives. When we write every week, we become better writers. When we regularly take our camera to the streets, we take better pictures.
Simple right? But why is it so damn difficult?
The New Influencer Is Famous Only to You
You might have recognized the sudden surge in podcasting, personal newsletters and live video over the past couple of months. The recent events have certainly helped to spur this development, but ultimately the trend of “monetizing individuality” has been going on for quite some time now.
Stop Trying To Be Happy
It's our duty to enjoy life and we need to cultivate the self-awareness to make room for it in the moment. Enjoyment, flow and happiness are not states to be captured or attained outside ourselves, they are always there inside waiting to be tapped.
Productivity vs. Procrastination
How do you know when you're crossing the line from planning into procrastination? Or building productivity systems instead of doing the actual work? Or learning about productivity instead of being productive?
Content Strategy → Document, Don't Create
I started realizing that the uber-successful brands and creators are not necessarily "create" new content, but they document what they are already doing and adapt the content to the marketing channels they want to serve.
The Five Essential Skills of a Modern Marketing Leader
As marketing leaders today we wear a dozen hats and are expected to be scientists (research, analytics, and running experiments), artists (writing, content and design) and managers (stakeholder management, leadership and business acumen).
Get Comfortable with Discomfort
When people say, “I want to start a habit,” what they’re really saying is: “I want something that's difficult to become effortless.” They’re saying: “I want the benefits, but I don't want it to be hard.”
