Show, Don't Tell: How to Market your Marketing Department
If you have worked in marketing, you know this problem: Everyone in your company has an opinion on how to do your job and worst case also thinks that "it can't be that hard". Here is how to show them otherwise...
How to Use Procrastination to Get Stuff Done
Procrastinators seldom do absolutely nothing, they get their email inbox to zero, clean up the house, reorganize their desktop, read articles on how to take better notes, read books, the list goes on. Why does the procrastinator do these things?
Six Jobs That will Thrive in The New World
Trends like open-source, no-code tools and new professional networks and communities are paving the way for a new breed of creators and builders.
Look at Alternatives, not Competitors
“Who are your competitors?” is the wrong question, says Brian Balfour, ex VP Growth at HubSpot.
The Fine Art of Opportunism
Opportunism is about working with and manipulating luck, not waiting for it. It is about engineering your path through life in such a way that the probability of disproportionate-returns events in your life is increased.
Ideas are Just a Multiplier of Execution
Ideas by themselves are pretty much worthless, execution is what really counts and moves the needle. I see this play out in my own life every day of the year.
Kindle vs. Fire Strategies
There are two types of growth strategies: Non-scalable strategies to get scale (kindle strategies) and scalable strategies (fire strategies).
Discipline Equals Freedom
I am not disciplined by nature. In fact, I am struggling anew every day to deal with the tension between what I know I should and planned to do and what my dopamine-crazed brain is excited about right this minute.
The power of the weekly review
(+ my step by step process)
In order to spend our attention wisely and to where it matters most, we need to develop the awareness as to what is actually going on in our lives and how it all fits together. Enter the weekly review.
Minimum Viable Niche: On Defining Target Audiences
If we have an amazing product that we believe in, we see it being "usable" in all kinds of situations and for all kinds of different industries and people. So we define our target audience way too broad.
