Product Launch Strategy: The Red Carpet
Scarcity, Hype and Exclusivity are nothing revolutionary when it comes to product launches. And yet, we see an increasing number of product releases that use ever more sophisticated versions of these launch strategies.
The Illusion of Productivity
I have to admit, I get a sense of excitement from being busy. It feels good. Because in the short term it does create the illusion of progress. It does feel like things are moving.
How to Create a New Category
First of all, what do we mean by "category creation"? When we talk about creation, we really mean positioning. So while HubSpot is a "marketing automation tool" (a category they did not create), they branded themselves as the inventors of inbound marketing (a category or term they did create).
Optimism vs. Complacency
I sometimes have a nagging feeling that there is a certain unhealthy aspect to my optimism: The danger of being "too optimistic" (the world is great!) and the resulting slide into turning a blind eye and complacency.
The B2B Value Pyramid
Most of us accept that consumer products are bought based on subjective criteria and personal preferences. On the other hand, when we talk about B2B transactions, we often presume that a purchase decision of a product or service is purely based on rational, objective and economic factors. But is it?
The Complicated Beauty of Simplicity
Often the most simple solutions are cutting through all the bullshit we make up (so we can hide behind its complexity). We draw up intricate marketing strategies, perfect exercise regimens, and complex financial investment plans. What if we happens if we remove the fluff?
How to Gain Confidence in Your Content Strategy
The prophet with the loudest, most convincing version of the promised land (it's podcasts, I tell you!) wins the day and leads her people to where the leads are plenty.
Perception of Time:
The Battle between the Present and Future Self
We eat too much, we drink too much, we skip that gym session..again, we procrastinate, we stay up into the wee hours. We humans are funny, aren't we?
Paid Communities are On the Rise
We are at a crossroads right now. People are becoming overstimulated by mass social media networks, legacy media companies and the sheer volume of branded content that is out there to consume. But on the outskirts of social media platforms, there is a new economy forming: Paid communities.
The Four Foundations to Building Mental Wealth
For the past ten years terms and practices like yoga, mindfulness, self-care and meditation reached the masses. BUT just like we did with physical health 40 years ago (and to some extent still today), we only think about it when something goes wrong.
